eCommerce websites Must Use Social Media for Marketing
If you run an online shop, it’s never been easier to find an eCommerce website solution that can allegedly make all the difference in the world. However, you’re probably already well aware of some really great ones. Until you use social media to its fullest potential, you’ll always be throwing away possible profits.
1. Show off Your Personality
One of the most revolutionary things social media has done is given the little guy a chance against Goliath. Corporations and huge competitors can use social media, of course, but they can only do so much with it.
As a small business, you can use a social media site like Twitter to express your personal brand with a fun voice or endearing posts from the heart. Large companies have tried this and the result is disastrous because it comes across as fake.
While your main focus should always be the bottom line, be sure you use social media from time to time to prove that there are actual people at your business with hearts and humor too.
2. Educate the Public
Another really great thing about social media is that you can use it to familiarize your public with the product or service you sell. Obviously, this may not be necessary. If you make jeans, the world probably doesn’t need an explanation. If you sell digital products, though, you can use social media to create a piecemeal advertisement of sorts where every post for several days tells a little bit more about what your invention does.
Oftentimes, people will be so curious, they’ll just click right through to your site. That’s a result every online store owner wishes it could imitate.
3. Share Testimonials
What if every time someone said something nice about your product or company, you could tell everyone? While this may never be possible, if you’re using social media correctly, you can get pretty close.
Anytime someone mentions you on social media, retweet or share that comment. You want to let as many people as possible know about this experience. This is why you also want to constantly search social media for your company’s name. Sometimes these posts won’t actually be aimed at you, but you don’t want to miss out at their kind words.
4. Add Video
Not enough people see YouTube for the eCommerce website solution it is. For one thing, search engines love diverse content. If all you’re doing is posting written words and pictures, you could be getting better results by adding YouTube videos too.
Furthermore, YouTube videos are easy to share and can be an excellent way to close the gap in knowledge we mentioned earlier.
5. Tool Up
If your company is lean—maybe it’s a company of one at the moment—all the above advice may seem impossible to implement. Using social media correctly means posting throughout the day. Your schedule may not allow for this.
Fortunately, a social media solution like Buffer or Hootsuite will. Not only can you write out your posts now, but you can schedule when they’ll go out to the world and then you can come back and get analytics on each one of them. These tools are absolutely essential for engaging your audience and getting information from them to help your shop.
Social media could be your online store’s best friend. Consider creating an online store with free trial, before you go spending money on another supposed eCommerce website solution.