Web-Based Tools and Techniques for E-commerce Site
Would you like to create an online shop and start seeing a steady stream of passive income sometime in the future? If so, you don’t just need an eCommerce website solution. You’re going to need a few of them. The Internet is saturated in potential tools you could use for building your eCommerce website up to something profitable, but the following should be considered required.
1. Google Analytics
Some may say there’s a better eCommerce website solution out there for measuring analytics. That’s debatable, especially when you consider this one is free and comes from, you know, Google! Nonetheless, the important takeaway here is that you have to use analytics for your website.
For those of you who are new to eCommerce, analytics is how you measure your site’s performance. It’s vital that you figure out how many visitors you’re getting and where they’re coming from or what search words they used to find you.
Without analytics, you will be taking stab after stab after stab in the dark while your competition wanders by you with night vision goggles. Do not make this mistake. Use analytics and adjust your approach regularly.
Here’s another contentious choice for a necessary eCommerce website solution. What’s not remotely controversial, though, is the fact that you need to use social media to reach your eCommerce potential. That’s all there is to it. Again, if you decide not to, your competitors should say thanks.
The tough part about social media is that you have to engage with your market every single day. For those of us without a huge staff or at least a committed social media manager, this is no easy task.
Software like Buffer lets you preload your tweets and schedule when they’ll fire off. The platform will even show you analytics in terms of how many impressions each tweet got. Some may prefer Hootsuite, but just be sure you’re using something for managing your social media presence.
RELATED: SOCIAL MEDIA - THE SECRET INGREDIENT YOUR ONLINE SHOP NEEDS
3. Google AdWords
Google scores another win with AdWords. Traditionally, this eCommerce website solution has been used by people who wanted to buy exposure on Google’s results pages. These days, though, it’s a great way to keep reminding your visitors that you’re here to help.
With AdWords’ retargeting tool, you can use ad space all over the Internet to show up in front of soon-to-be customers. Other choices include Chango, Retargeter, and Adroll. When you consider how few of your customers will convert the first they arrive at your site, these tools become no-brainers.
Finally, don’t forget about all of the business that can be done offline. If you want to fully leverage inbound marketing tactics, you’re going to need to do some emailing. For the best eCommerce website solution where emails are concerned, go with MailChimp. They have a great free package and all kinds of ways to maximize this form of communication (plus, again, analytics!).
No matter what you’re selling, if you don’t have the right eCommerce tools for the job, you won’t see a dime. With the above in your toolbox, though, you’ll be primed to profit.