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Start with google AdWords advertisements

You create a website to sell your products, once you have designed the best website and done most of your setup related work, the only thing and probably the most important thing left is generating traffic. Imagine putting all that hard work into a website and getting no visitors, what should you do? this is where AdWords steps in. Google AdWords is an advertising service provided by Google for online retailers who want to showcase their ads on Google and its advertising network. This program enables sellers and business owners to set a budget for advertising and they pay only when people click the ads. The ad service is mainly focused on keywords.

AdWords ensure faster sale results, it works in a simple way, all you have to do is tell Google what ads you want to see on their result pages based on the keywords searches the user makes. Every time someone clicks on your advertisement, Google charges you for it and the cost varies depending upon how much others are willing to pay for the same keyword.

Starting With The Basics

Clicking on adwords.google.com will get you started and introducing you to the world of better sale results. Understanding the components of your AdWords is important, it is divided into three parts:

  • Headline

    It is the most eye-catching as it is the first line in your advertisement highlighted in blue, it is something that will attract or distract traffic, a little research on that wouldn't hurt anybody. So you have to find what works best for your product.

  • Description

    This is when the user finds something of interest in the headline the description will follow and the description will have more words and will describe what you have to offer.

  • Display URL

    It is your web address, this is where you want your ad traffic to go and increase your conversion rate.

How To Make Your AdWords Campaign A Success

  • Setting clear expectations and goal

    You need to be clear why you are starting this campaign and what you expect from it, like any other task in life this too needs goals and expectations.

  • Know who are your customers and what they like to search

    While selecting your keywords you need to know what kind of customers you are targeting and what they are likely to search on Google.

  • Monitor your campaign

    At least once a week you should monitor your campaign so that you can eliminate the ineffective keywords.

  • Take feedbacks, survey your customers

    Every time you successfully convert a visitor to, ask them questions like: “Why did you choose us?” The aim of this question is to find out what made these new customers decide to trust your business with their hard earned money. You’ll begin to notice some few patterns that repeat in the answers you get. analyze them and increase your sales further.

The most important thing to remember is that when you bid for keywords, other businesses are doing the same and Google, based on who is paying the most will decide how they are displayed. But this shouldn't demotivate you because even with a minimum budget, the service is worth trying to see if you can generate traffic to your site.