When you go to bed at night, do you dream about what it would be like to create an eCommerce website? If so, you should know that it’s easier than ever to create an online store. The problem is that you have to do more than just get one up and running. In real life, you could be giving away immortality pills, but if no one knew where to find you, your inventory wouldn’t move. Online, if you want customers to know where your site is, you have to know how to find your keywords first.
The Power of Keywords
Let’s address this quickly and then move on to finding them. Keywords are words or phrases that people type into a search engine in order to find what they’re looking for. If you sell widgets, your keywords are probably something similar to the following:
“Where can I buy widgets?”
This is why, when you create an eCommerce website, you need to make sure you’re constantly putting content on it that will include your keywords. Google and other search engines will scan your site, see them and know which users to send your way.
Check Your Analytics
After you first create an online store, this won’t be an option. However, over time, one way to get better at scoring keyword-driven traffic will be by checking your analytics and seeing which words and phrases people are using to find your website. While you want to keep looking for more use the right keywords to rank well for, it’s always smart to double down on what’s working for you.
Go to AdWords
One tried and true method for finding keywords after you create an eCommerce website is to use Google AdWords. Google has a service where you can basically buy ad space on their search results pages. Called Google AdWords, the tool works by showing you how popular various keywords are.
First, start a Google AdWords account. Don’t worry; it’s free. Then start brainstorming possible words and phrases people might use to find your site. For even more help, enter some of them into Google, search for them and see what other options are recommended to you at the bottom of your results page.
Once you have a list of about a dozen or so, put them into Google AdWords. Look for the ones that are right about in the mid-range. This means people are using them, but you won’t have too much competition, something that could prove disastrous when you first create an eCommerce website.
Put Them to Work
Now that you know which words and phrases are working like breadcrumbs to your site, get to work putting them in your content. Use them naturally in the content (Google will know if you’re trying to stuff them in there mindlessly) and post as often as you can.
When you become more seasoned at this, you may want to look into using software to help with this process. However, until then, the above will work just fine.